Project Overview:
Billboard Music Awards featuring Kelly Clarkson as the Host. A vibrant concert awards show celebrating icon recipient Garth Brooks.
Team:
VP Motion Design: Grant Okita
Director: Ryan Sage
Creative Director: Ryan Levitus
Motion Designer: Jacob Vouniozos
Challenges:
Designing a look that helped bridge the branding footage with the motion design while creating a way to showcase the exciting performances of the Live event.
Concept Development:
Colors and a pair of Nine Lights lit up the stage pulsing to the sound of the music. We see the letter B framing shots as light particles built on the shape. Neon type throughout the spot change colors and are driven by the pace of the music.
Technical Breakdown:
We built the the opening and end title Logo in After effects. Using a few different lighting techniques and plugins to create a concert atmosphere that where also used in treating the footage throughout the spot. A few 3D neon tubes framed the video panels that where later composited in after effects giving us flexibility when edits changed or needed adjusting. This spot had a great track to animate the lights and give the whole spot a nice pacing.
Key Takeaways:
Flexibility is key when working on spots like these, After Effects gave us the ability to adjust timings and update new shots as different promos where cut.