Project Overview:
project overview goes here
Team:
VP Motion Design: Grant Okita
Creative Director: Jacob Vouniozos
Design: Frances Newcombe, Eun Kim
Animation: Todd Levalley, Tim Norman
Challenges:
The show was emotional, people shared their stories in times of great distress. Our challenge was to find a way of representing the hope that kept them going.
Concept Development:
We explored a few different directions before settling on the more hopeful tone in the promo above.
Key Takeaways:
The initial direction aligned with some of the show graphics, presenting a more dramatic feel. Some exploring the intense natural disasters that unfolded with each story being told. We opted to shift over to hope since the show was really about inspiring people. No matter what these people faced, they where here today telling their story, their survival mode kicked in and what’s more hopeful than someone never giving up.