The challenge
The show was emotional, people shared their stories in times of great distress. Our challenge was to find a way of representing the hope that kept them going.
NBC2025
Survival Mode
RoleCreative Director
Project overview
Create a look
Concept development
The initial direction aligned with some of the show graphics, presenting a more dramatic feel. Some exploring the intense natural disasters that unfolded with each story being told. We opted to shift over to hope since the show was really about inspiring people. No matter what these people faced, they where here today telling their story, their survival mode kicked in and what's more hopeful than someone never giving up.
Process + development
Building the visual language.
Team
- VP Motion Design: Grant Okita
- Creative Director: Jacob Vouniozos
- Design: Frances Newcombe, Eun Kim
- Animation: Todd Levalley, Tim Norman